Japanese Bankers Association

Public Relations Activities for Preventing Excess Borrowing

Five trade groups including JBA, Japan Credit Card Association, Federation of Finance Companies Associations of Japan, Japan Consumer Credit Industry Association, and The Japan Federation of Consumer Credit Companies established the Meeting of Consumer Credit-related Associations in February 1992, with cooperation from the Financial Services Agency and Ministry of Economy, Trade and Industry. The meeting has since been tackling prevention of excess borrowing by exchanging information on each association's activities and by discussing possible joint actions for this purpose.One of these joint actions is a publicity campaign about the correct use of consumer loans, which is conducted at this time of year. Thus, each association has embarked on publicity activities by printing the symbol mark (above) on its posters, pamphlets, leaflets and advertisements for consumer education.JBA produced a poster (right) and sent it to member banks to be posted at their branches from November to March and also to consumer information centers. Posters with the same design are also being posted at branches of other financial institutions including shinkin banks, credit cooperatives, agricultural cooperatives, fishery cooperatives and labor banks.